Wednesday, 15 May 2013

Optimisation & Website Images

wodland primrosesNot only do our services include creating websites that you can update yourself, if that is your preference, but we also help you to understand SEO, should you wish to do that for yourself too.

Recently, we've been helping a client to optimise the page content of his website, with particular attention to images, as they are a powerful aid to product sales.

Here are the basics:
    English marigold
    Red tulip
  1. Research/decide the best search terms for your overall website and for each of the main pages. Ideally, incorporate these keywords into the website/page url BUT don’t rush to change existing urls because there may be links to them indexed within search engines that you won’t want to lose! If you change any urls, ensure that 301-redirects (or similar) are set up by your web team.
     
  2. Ensure that the identified keywords are used in the meta-title of each page, the meta descriptions, the H1/H2 tags (there should be only one H1 tag per page) and the first 100 words of body copy.
     
  3. Images should have unique descriptive alt-tags and image titles It is also good practice to give image files descriptive file names (e.g. springflowers.jpg not image04.jpg). Images should be optimised for compact file size without losing clarity and they have associated height/width dimensions for faster loading.

We have no direct influence over organic search results, including Google images. Google indexes the images by selecting keywords from the surrounding text on the page.

As ever, should you require our services, let us know: bee@thebpc.org.uk

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