Wednesday, 5 March 2014

SMEs Need to Know This Information About Their Websites

Business Owners: do you know the answers to these questions about your website?

  • Where is your website hosted?
  • Do you have access to your website code?
  • Are you the registered domain name owner?
  • Has your website been properly optimised?

The first three points are critical. If you should lose contact with your website service provider, it will be a time-consuming experience to gain access to that information. This is a situation we have encountered a number of times as new clients have come to us for help.

Our recommendation is to contact whoever has that information and ask them to send you complete details - then store them safely... just in case... because even if have a book-keeper to deal with your invoices and payments, you have access to your bank account details, don't you?

The fourth item is a different matter. This relies on your website company or SEO service being honest with themselves as well as with you. Even so, 'optimisation' is open to a degree of interpretation.

Often referred to as SEO, Search Engine Optimisation covers many aspects from the structure and content of your website to its 'popularity' on search engines, more specifically Google. Google has written and updated a number of guidelines for SEO and the best thing to do is follow them.
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Many of our clients want the ability of updating their own website content and we recommend building their new website with WordPress, a popular website development tool for that enables computer-savvy, non-technical users to add and edit content, including updating news and uploading images.

As well as being in control of your own website content, you can use an SEO plug-in such as Yoast or All-in-One to guide you through optimisation. The advantages make it easy to justify the small additional budget to build a website with future updates in mind.

If you don't have the time or inclination to perform updates yourself, it's easy to out-source them - and not just to us!

At The BPc, we offer various internet-related services and will advise openly and honestly about your current website, options for a new website, optimisation or social media requirements. If you'd like to know more, you can email, call or leave a message in the comment box below.

The BPc

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