27 November, 2020

Beware the Perils of Not Visiting Your Website

As touched upon in our previous post, there are things to watch out for when managing your own website.

Setting Up your own Website

When using a pre-prepped website, such as Wix, it can be easy to overlook the obvious. For example:

  • social media links, such as Twitter, are set up to link to the Wix Twitter account, leaving the website owner to edit this to point to their own social media accounts;
  • uploaded images may have inconsistant sizes or are so large that the website display is slow;
  • poor SEO rankings in search engines may be a result of written content, e.g. insufficient content, keywords, alt-tags, etc.;
  • bad or broken links, copyright out of date and no recent news posts can all contribute to making a website looking neglected, rather than to project you as a thriving, energetic company.

This isn't scare-mongering to entice you to use our services*. Today's post is inspired by a genuine case that we helped resolve, very simply, much to the website-owner's relief.

The Importance of Visiting Your Website

The company's website was not developed by The BPc. It was set up for them using a D-I-Y 'web-builder' system and handed over to them for on-going updating, which they have been doing, quite happily, for some time. But no-one ever thought to look at the website as a curious new visitor would.

There were the expected issues of last year's copyright date, a link that wasn't and, worst of all, a link that went to an asian language site with very naughty photographs. Having investigated how this came about, it was originally a genuine link to a .com domain name that had lapsed, which was subsequently purchased by a.n.other for an entirely different purpose, only in the past two weeks.

The moral of this story? Add a diary note to check your website every three months.

 *But please do contact us if you would like a website review or website design!

 








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