In our recent experience, the top three on the list below have led the way during the past couple of years, best for business posts. We also use YouTube, Twitter and, occasionally, Tumblr (depending on the type of business). So far...
Note: click here to read the updated review of UK social media stats, 2024.
We have several clients for whom we manage social media and an analysis of their activity concurs with this statistic. Facebook is, without doubt, top of the heap. Instagram works well if there are relevant images. YouTube works well for video (obviously). Twitter is good for interactive clients.
Interestingly, videos uploaded to Facebook and Instagram are more widely viewed than static images.
As with all social media, you get the best results when you take the time to use it. For example, post interesting stuff regularly and keep an eye on any notifications or responses, reacting positively where appropriate. Andsocial media is not all about you! Additionally, you need to show interest in other posts, comment on them (nicely) and maybe strike up conversations.
For example, if your business is a service and you have difficulty with relevant images, connect with people about their interests, whether it's sport, arts, gardening, etc. You will gain followers which helps your 'popularity'.
In our case, we design websites and manage social media therefore the best relevant images we have are snapshots of our clients' businesses. We also offer to edit clients' own videos and we have been planning to set up a studio for promotional video filming (that was pre-covid so other things took priority).
Meanwhile, some of our social media clients are their own worst enemies - we set them up and they don't use it because they don't have the time. Time spent building your online network and interacting with people is similar to, yet much cheaper than, training salespeople. Those who do take the time to build (e.g.) a Facebook following, will notice the benefits, which is why it's so popular, despite its many irritating ways. Not to worry, though - help is at hand. We offer this service too!
It's also worth using analytics to monitor the progress of your activities (we can do that for you).
We also set up WordPress blogs for smaller clients with low budgets & we offer a blogging service.
Check us out!
- https://twitter.com/BPcUK/
- https://www.facebook.com/TheBPcUK
- https://www.instagram.com/bpcuk/
