There are approximately 8 billion people in the world (give or take a few) which makes interesting reading for the Social Media stats, below. Take the following 'facts' with a pinch of salt!
Top of the list, as always, is Facebook. Statista shows this platform as having 3,065,000,000 (probably rounded to the nearest million) meaning that 3 billion of the worlds population uses it. We are aware that many people have more than one account but it's likely that a quarter of the world's citizens are active on Facebook at least once a month.
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Top Ten Social Media Platforms 2024, according to Statista.com |
Other popular platforms are YouTube, Instagram and WhatsApp, each with 2bn or more active users. All of these top platforms are owned by Meta, except YouTube which is from Google.
Accordingly, X (formerly Twitter) has 600 million monthly active users with competitors Threads at 100 million and Mastodon and Bluesky fewer than 2 million. However, according to an NBC report, X's share is falling and was roughly 174 million earlier this year.
Here's the link to the previous Social Media Stats post.
