Where To Find Google Analytics Traffic Sources Data

If you have upgraded – or, indeed, have been upgraded – to the New Google Analytics, you may be thinking how hard Google is working to enhance your Google experience.

Alternatively, you may have spent a couple of frustrating hours trying to find out what happened to the information relating to your website’s traffic sources. Maybe there was some clue somewhere but I missed it.

Searching Google Analytics Help and searching the internet brought no joy. If you stumble across this, I hope it will be of some use so that you can breathe a sigh of relief and treat yourself to a cappuccino.

WHERE TO FIND GOOGLE ANALYTICS TRAFFIC SOURCES (October 2013)

1. In the left column, go to Acquisition and All Traffic.
2. Set the Primary Dimension to Medium if you want to group traffic as organic, cost per click, referral and none (direct?)
3. Then, if you want to see referrals in detail, click on Referral from the list then set the Secondary dimension to Source.

Once you have done this, you will begin to understand all the other options available to you.

Example: