The world of digital marketing has undergone a seismic change since the emphasis on Artificial Intelligence (AI) by technology giants, such as Google, Meta (Facebook) and Microsoft.
Website analytics and optimisation have to be virtually scrapped and regenerated to take account of the trends that are here to stay for the near future. Companies that have recognised this are the ones at the top of (for example) Google searches. Posts on social media would also benefit from using AI to reach a more targeted audience.
The other buzzword is the Metaverse, originally associated with Meta and also Microsoft. It is now taking on a life of it's own. The concept is like a tadpole who expects to metamorphose into a frog but could become a prince. Or...
"The metaverse can be defined as a simulated digital environment that uses augmented reality (AR), virtual reality (VR), and blockchain, along with concepts from social media, to create spaces for rich user interaction mimicking the real world."
For the 'gamer' generation, this will seem quite normal.
So how can SMEs catch up?
First, ensure that your website is using Google Analytics' latest update which includes AI options. Second, consider using AI to create some of your content for both your website and social media. Third, Ensure that videos are a major part of your digital marketing strategy.
There are some companies that are optimising their websites for voice search activation, for the growing number of people who 'talk' to their devices rather than type into a search engine.
Creating content with AI
AI is more intelligent than a plain old robot so, when used properly, you won't end up with the same text as all your competitors. And don't forget - you should always check the article to ensure that it says what you want it to. It's editable by you. too (in which case, have the edited version checked for errors by another party).
A popular choice is to use ChatGPT but, at the time of writing, there are some issues. The following was generated with toolbaz.com (free, online) by inserting the title:
Discuss Using AI for SEO
As the internet continues to evolve, so does the way we search for information. As the use of Artificial Intelligence (AI) becomes more prevalent, it has become an invaluable tool for search engine optimization (SEO). AI can be used to improve the quality of search engine results and to give users better content. AI can help understand and interpret complex user queries, identify relevant content and identify patterns in user behavior. AI can also help with keyword optimization, content optimization, and link building. AI can also be used to analyze user behavior, such as click-through data and the number of searches done for a particular topic. This data can then be used to create more targeted content that is more likely to be found by users. AI can also be used to identify trends in user behavior and create content that is more likely to be seen and clicked on. AI can also be used to improve the speed and accuracy of web page indexing by reducing the amount of time it takes for a page to be indexed. AI can also be used to optimize the structure of a website, making it easier for search engine algorithms to crawl and index a website's content. AI can also be used to create personalized content for users based on their past searches and interests. AI can also be used to automate the process of content creation by generating content based on user queries. AI can also be used to monitor the performance of a website and make changes to make it more search engine friendly. AI can also be used to identify new opportunities for SEO and to create more effective strategies for SEO.
That text was created instantly. Obviously, it has been generated for an American audience therefore some spellings may need your attention.
It's accurate but, in my opinion, it's s bit generically bland and far too wordy. Still, it's free and a great starting point - writers often struggle when faced with a blank page.
We'll be writing more on other aspects of AI and keeping it simple. We hope it helps!
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