Link Building is still key
There are good and bad links so - beware. First, the links have to relevant to your website from relatable, legitimate high traffic sites and, in particular, from the individual pages that have traffic from real people, rather than machines.
Be aware that some websites that Google’s recent 'Helpful Content Update' (HCU) affected appear to have rebounded after cleaning up their link profile, you likely want to be particularly careful about the quality of links pointed to your site, and the linking text.
Of course, all of the usual caveats in terms of ensuring that links are from reputable sites that have links pointed to them apply as well.
Industry or Local Contacts
If you have a good relationship with other website owners in a similar industry, suggest to them that links to each other 's website would be beneficial to you both. For example, you may own a Mexican food restaurant in your town and could recommend a Cajan restaurant in the next town (and vice versa, obviously). Ideally, these links should have similar words on the linking page and the destination page.
Perhaps the businesses in your locality bear no relationship with your offering other than a 'support local business' element. Again, enhance the quality of the link(s) by using words from the designated landing page within the paragraph containing the link.
Social Media, News and Blog Posts
If the websites have News pages, links can be incorporated in a post on the website(s) otherwise the information can be submitted to blog sites, as appropriate to your target audience. These may include WordPress, Substack, Tumblr and, of course, Google.
You should take advantage, if you haven't already, of free publicity in the form of Facebook, X-Twitter and LinkedIn. Instagram doesn't link to websites from its posts. Videos and image slide-shows can also be uploaded to YouTube and TikTok. There are other social media apps, the most popular are covered here.
Need support? Let us know in the comments.
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