These days, it's so easy to generate a small website yourself but many forget to visit their own site each month to check that it's still suitable. News posts are often forgotten after the first couple which causes two major issues:
1. Visitors may think "This website is neglected - is the company/charity still a going concern?" Or they may just assume so and pass it by. Not only visitors but search engines, which takes us to...
2. Search engines regularly look for updates and if there continues to be none, they move on, possibly demoting the importance of the website.*
The monthly check should take only a few minutes...
Do not put it off. A monthly news post will take a little longer but is essential to keep the site fresh, particularly as it then provides a landing page for linking to, particularly from your social media posts. You do post regularly to social media, don't you?
We created a website for a client who holds regular events, at least monthly. The person responsible for uploading these often runs out of time, therefore none of the events had been posted for this year. As they realised that this lack of information was detrimental to numbers attending, we were approached to do the updates, which are now completed for the foreseeable future.
Another client, a start-up enterprise, has been slow to add content to their new website and has added only an occasional post to their social media. When advised to post more regularly, there was reticence, as they did not want to bother their Facebook followers unless there was something significant to say. This shows that the person responsible is not a big user of Facebook. Those followers will be sent hundreds of posts every day, mostly not even from anyone they follow, so the chances of seeing one post every few weeks are negligible.
Note that we are all for website owners updating their own content and social media. We are not so impressed by those who neglect it or who won't admit that they need help.
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