Friday, 17 May 2019

Feeling Good and Losing Weight: New Website for The Food Coach

We are delighted to announce the launch of a new, fresh website for an established business - The Food Coach has been helping clients to eat healthily and to lose weight since 2005.



Following discussions with the client regarding the website design and visual branding, we produced a structure of the page navigation. Our client had very strong ideas about the design layout and colours. Sourcing the images was a challenge.

We had been asked to quote within a very tight budget and this was often in danger of being exceeded but we created a complimentary logo for the website and for the client's use on emails, etc. We have asked our client to let us know when she has updated her Facebook and Twitter accounts so that we may include direct links from the website. Facebook, in particular, would be an excellent medium for referrals. If further budget is available, we can easily set up and customise these account for our clients (as mentioned in our previous post).

The new website has been developed in WordPress, using the new user-friendly update interface. You can visit the new website at weightlossnutritionist.co.uk.

When our clients are ready to update the content themselves, we provide appropriate documentation and will 'hand-hold' them through the process. We also check on them afterwards to see if they require further guidance.

The BPc specialises in designing WordPress websites for small businesses and start-up companies.

Friday, 26 April 2019

Recent Websites Designed & Published

It's been a busy, busy spring time! We are pleased to announce that two more websites were completed for clients and published within the month of April. Both were a collaborative team effort between Professional Solutions and The BPc.

The two websites are for slide-and-turn patio doors - we have worked on a number of patio door websites over the years. Amazingly, though, we were watching a brand new TV show a few days ago where the designers are still using bi folding doors, rather than the newer technology, contemporary sliding-pivot doors! Perhaps they need to brush up on their research skills and look at the two websites featured here (click the images to visit the websites).





We also created the logos for both websites. We were given free reign with the Eco design from the website owner who only specified the colour green. Our contact for the other website wanted a simple 'blocky' style and also requested that we set up a Facebook page.

Below is a video demonstration of ULTRASLIM doors that we edited at The BPc. It really shows that there is no comparison between slide-pivot doors and clunky old bi-folds!



We are about to publish another website - not for doors this time! Please remember to visit this blog next month to find out more.


Friday, 5 April 2019

Clients' websites delivered 1Q2019

At The BPc, we have clients  who come to us for a professional website design service or just SEO, our blog/article  writing service or social media set up / management services. We have also performed other design and internet-related tasks for those clients, including logo designs, which we did for two of the three featured websites in this post.

In the first three months of this year, we delivered the following websites to clients:

1. Classic Mobility included: website full re-design, optimised content, setting up video shoots, video editing, writing some blog posts, Google Analytics, links to social media and some promotion via social media. Handover to the client took place in March and they are continuing with social media and content updates.

mobility services

2. Working with Professional Solutions, the project for Ugley Village Hall in Essex included website design, simple identifiable logo and an events calendar. We also sourced some related videos. We recommended that social media would be beneficial in the local area but this may be taken up at a later date.

Ugley village hall

3. Over the years, we have designed many websites and written a number of articles about patio doors. Recently, we created a logo and designed a website for Bi Folding Patio Doors. A blog has been included onthe website; we have written some posts and hope to add to these in the future.






All our websites are built using WordPress CMS so that the website owners can update the content themselves. Of course, we are happy to do this for our clients. For your professional business website, contact The BPc.

Monday, 17 December 2018

Website Design, Collaborations & SEO

In recent months, we have worked on several behind-the-scenes tasks, including video filming and editing plus SEO content and social media consultancy for clients of website developer Professional Solutions in Hertfordshire and business consutant Personal Business Advice in Harrow. Three examples are:

1. We published a new website for our client SunSeeker Roller-Shutters. We edited a short video of the electric shutters closing at the press of a button and applied some visual effects to add interest, keeping it short at just over 20 seconds.




2. SEO & Social Media services for SMRow - electrical services
smrow.co.uk electrican electrical engineer


3. SEO & Social Media services for Kate Edmonson - bespoke bridalwear
kateedmondsonbridal.co.uk bespoke wedding dress design


Contact The BPc for website design and related promotions - or for your content and social media needs (WordPress, blog writing, Twitter, etc.).

Monday, 29 October 2018

Social Media Roundup

Which FREE social media platforms are right for you and your business (excluding and paid ads in this roundup)? Our Top Five are listed below.


1. Facebook 

Everyone has heard of Facebook. Some love it, some hate it, but is it right for your business? It's not the ideal medium for some of our clients' businesses but to set up a business page and post to it occasionally costs nothing (other than a few minutes of someone's time).

On the other hand, some of our clients enjoy a significant amount of business via their Facebook pages. These are usually B2C: personal or home-related products or services, such as gifts, driving lessons, home improvements, etc.. If this may be the case for you, it's worth investing the time to include Facebook in your plans.

2. Instagram

Part of the Facebook family and the same rules will generally apply. Instagram is more focussed on images shared via its mobile app.  Nevertheless, it has been the fastest growing social media during the past couple of years and it's easy to gain a following.

3. Twitter

In essence, a little more 'newsy' and opinionated but often better for certain types of businesses than Facebook. Again, it's free to set up and takes up very little time to post and react to other posts.

4. LinkedIn

The business person's 'Facebook'. People who meet in a business capacity are happy to use LinkedIn because relationships remain on a business footing and members' family and social lives are left alone.

As with Facebook, LinkedIn enables company pages and job posts. It also encourages articles, such as would be posted to a blog, though these are rarely written.

5. Google

There are many aspects of Google social media: Blogger, YouTube, Google My Business to name just three.
  • Blogging
    Unless it's your living or a hobby, independent blogs have fallen in popularity since their heyday in 2012/2013. With the inclusion of easy-to-update News blogs within websites (primarily WordPress), companies rarely feel the need for an independent blogging site. Other popular blogging sites, though rarely for business, are WordPress and Tumblr. 
  • YouTube
    There is some competition from Vimeo but YouTube is, by far, the most popular medium for uploading and sharing videos (hence the plethora of 'YouTubers'). You can embed a YouTube video into your website - and often by-pass YouTube to upload direct to your website - but, by hosting your video on YouTube and spending a few minutes adding some SEO keywords, it's another way for customers to find your products. One of our Clients has had 50,000 views of their products on YouTube. 
  • Google My Business
    It's impossible to cover this topic adequately in a couple of paragraphs. I feel that Google sees which other sevices are becoming popular and jumps on the bandwagon with its own version - because it's Google.
    Google my Business allows you to link your your Google services under one management account, including Google Local, Google Places and Google+. Yes, it's a minefield.

You can manage your own Social Media (always best!) but if you don't have the time or inclination, it can be managed with you (good) or for you (not so good). The BPc will assist with your Social Media Management.

Social Media

Tuesday, 10 July 2018

Introducing our new service: Videography

We filmed our first video almost six years ago. A video filmed for the same client, just over five years ago, has had more than twenty-thousand views. Yet it wasn't until the tail end of last year that we began to offer this service to other clients, following which we filmed a couple of product demonstation videos for a website that we had been asked to redesign.

Until this year, we made silent movies but now we've progressed into 'talkies'!

A young filmmaker has joined our team, with experience of directing, cinematography and editing.

The first video we asked him to edit was filmed in Ireland on an iphone and sent to us. The next video, for the same client, was filmed in London offices featuring an interview with the company's Chief Investment Officer responding to pre-determined questions. We have now been asked to provide a quotation for a third project, location as yet unknown.

Videography examples:




We are currently limiting our filming services to existing clients and will be extended to local (i.e. Herts-based) new clients, on request.

Our editing services, which will take your self-shot footage and enhance it, is available world-wide via internet comms. We can add your Logo, insert graphics, etc.. Our prices are extremely reasonable.

Follow this link for our guide to filming on an i-phone.


Monday, 10 July 2017

British Airways Mystery Tour



BA plane
A family of frequent flyers with British Airways registered with www.britishairways.com for a service that enables family members to pool their air miles via a British Airways Executive Club Household Account. 

Each person who registered received an email from BA, giving a confirmation link to add the new account. Each person is required to use the link to  connect to a specific page on the BA website to complete their registration. Linking from the first few emails worked as expected.

Then something odd happened with the last one...

The link in one email led to an obvious phishing website which was running a video and sales pitch. The family member quickly deleted the tab from their browser. They returned to the email and tried the link again, to be presented with a different sales pitch. Again, they closed the tab and, this time, also the browser.

Starting afresh, they tried a third time and up popped a warning “Your computer is infected. Do not turn off your browser or your data may be lost…" etc. The user shutdown the computer, disconnected their external backup, and called for support (an associate who works with The BPc).

The computer appeared no worse for wear and the B.A. emails appeared to be genuine, correctly formed and with similar code to the other emails that all worked as expected. However, on closer inspection, the link on the 'problem' email was slightly different - the dot was missing after the www giving a link at wwwbritishairways.com rather than britishairways.com

from the air & waiting to fish
leaving the skies for a spot of fishing
And there was the problem: wwwbritishairways.com is a phishing website owned by a squatter!

Copy/Pasting the link from the email into a browser, manually, and inserting the dot in the correct place between the www and britishairways, enabled the link to work as expected, going to the appropriate website page to complete registration.

For some reason, in this one email from British Airways, the link was formed incorrectly.


The phishing website is an opportunistic one like hundreds of others, waiting for an unsuspecting surfer to mistype a web address. Luckily, in this case, there was no harm done. You can TechCrunch for more good & bad examples.

Although you might expect the odd mis-type to take you on an unexpected journey when using the internet, you don’t expect a major corporation like British Airways to direct you to a highly suspect website!

BA has been informed, so hopefully this particular gate will be closed today. We'll keep you posted if/when we hear something :)